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The Entreprenuer Equation By Carol Roth
Carol Roth

*For urgent Media/Press inquiries, you may call 847.215.4880 (press only, please).

NEW YORK TIMES #4 BESTSELLER & USA TODAY #1 BESTSELLER

The Entrepreneur Equation & Carol Roth have received tremendous press. Selected press is includd below

Fox News with Patti Ann Browne
http://video.foxnews.com/v/4585083/ways-to-make-a-great-first-impression/?playlist_id=162726

USA Today (Anita Bruzzese/Syndicated through Gannett)
http://www.usatoday.com/money/jobcenter/workplace/bruzzese/2011-03-09-dont-romanticize-starting-a-small-business_N.htm

DOLLS Magazine (cover story)
http://viewer.zmags.com/publication/294152e3#/294152e3/1

Point of Contact Blog (“The Best Book Ever on Entrepreneurship”)
http://point-of-contact.blogspot.com/2011/02/best-book-ever-on-entrepreneurship.html

The Mediation Times (“This is the best book I have read on entrepreneurship and I am going to include it in course materials for trainee mediators on all future courses…”)
http://blog.amandabucklow.co.uk/2011/02/15/the-entrepreneur-equation-where-were-you-when-i-needed-you/

Forbes.com http://blogs.forbes.com/martinzwilling/2011/03/02/ten-steps-to-screen-your-fit-for-entrepreneurship/

Inc.com http://www.inc.com/howard-greenstein/a-female-spin-on-starting-a-business.html; http://www.inc.com/guides/201102/how-to-assemble-a-team-to-buy-a-business.html#

Crain’s Chicago Business
http://www.chicagobusiness.com/section/blogs?blogID=enterprise-city&plckController=Blog&plckBlogPage=BlogViewPost&uid=16ea2629-7e90-46f0-a706-dd6152764513&plckPostId=Blog:16ea2629-7e90-46f0-a706-dd6152764513Post:c99f1c28-a8ea-4375-b714-ca08a633c28a&plckScript=blogScript&plckElementId=blogDest

BusinessWeek
http://www.businessweek.com/managing/content/feb2010/ca2010024_614355.htm

WGN TV Chicago
<iframe title=”YouTube video player” width=”320″ height=”195″ src=”http://www.youtube.com/embed/qdvBXxMLOZQ” frameborder=”0″ allowfullscreen></iframe>

Work Life Nation
http://www.worklifenation.com/2011/03/work-life-challenges-in-the-entrepreneur-equation/

Toronto Sun (Syndicated)
http://www.torontosun.com/life/2011/03/07/17521261.html

The Atlanta Post
http://atlantapost.com/2011/03/01/have-what-it-takes-to-be-your-own-boss/

NBC Chicago
http://events.nbcchicago.com/chicago-il/events/show/170764485-social-media-club-chicago-entrepreneurpalooza-with-carol-roth-barry-moltz

The Wall Street Journal.com’s “Market Watch”
http://www.marketwatch.com/story/franchising-for-baby-boomers-1298400384060

Foreword Reviews
http://www.forewordreviews.com/reviews/the-entrepreneur-equation-the-realities-risks-and-rewards-of-having-your-own-business/

BusinessInsider.com’s “War Room”
http://www.businessinsider.com/ten-steps-to-screen-your-fit-for-entrepreneurship-2011-3

AllBusiness.com
http://www.allbusiness.com/labor-employment/human-resources-personnel-management/15480236-1.html

Young Upstarts
http://www.youngupstarts.com/2011/03/08/6-steps-to-take-before-starting-a-business/?utm_source=rss&utm_medium=rss&utm_campaign=6-steps-to-take-before-starting-a-business

Black Enterprise
http://www.blackenterprise.com/2011/02/28/is-entrepreneurship-right-for-you/

Paltalk News Network
http://reportergary.com/2011/03/first-impressions-critical-in-job-searches/

Education Today “Moms in School”
http://www.classesandcareers.com/education/2011/03/09/eight-ways-to-make-a-great-first-impression/

The Entrepreneur Equation was positively reviewed in the Dallas Morning News (circ. 373,815) on Sunday, Feb. 27, 2011.


The Entrepreneur Equation was reviewed in the April 2011 issue of SmartCEO.

Liz Strauss/ Successful-blog http://www.successful-blog.com/1/case-study-how-to-passionately-promote-your-product-and-a-cause-you-love/

Chris Brogan http://www.chrisbrogan.com/a-look-in-the-mail-bag/

Today’s Parent USA http://www.todaysparentusa.com/site/2011/03/7-ways-to-mentor-a-future-businesswoman/

Business News Daily http://www.businessnewsdaily.com/carol-roth-startup-advice-1022/

Daily Comet http://www.dailycomet.com/article/20110303/WIRE/110309842/1212?p=1&tc=pg

Metrist Partners http://www.metristpartners.com/internet-marketing-blog/carol-roth-wants-to-be-oprah-for-entrepreneurs?utm_source=rss&utm_medium=rss&utm_campaign=carol-roth-wants-to-be-oprah-for-entrepreneurs

Dada Rocks: http://dadarocks.com/2011/02/20/calling-all-entrepreneurs-ive-got-the-book-for-you-the-entrepreneur-equation-by-carol-roth/

She Means Business: https://shemeansbusiness.wordpress.com/2011/02/16/3-marketers-who-use-smart-ideas-not-money-to-build-brands/

Pursuing Our Passion: http://pursuingourpassion.com/2011/02/23/how-carol-roth-inspires-us-to-think-big-ooga/

Startup Professionals Musings: http://blog.startupprofessionals.com/2011/03/ten-steps-to-screen-your-fit-for.html


The Entrepreneur Equation was featured in business journals around the U.S. including the Silicon Valley/San Jose Business Journal. Read the article here: http://www.bizjournals.com/sanjose/print-edition/2011/02/18/what-you-need-to-know-to-start-business.html

Wellness Talk Radio “New American Health Talk” (approx. 600,000 listeners)

Lifestyle Talk Radio Network “Frankie Boyer Lifestyle Show”

International Freelance Academy podcast. Listen to the interview here:  http://internationalfreelancersacademy.com/2011/02/strategies-to-get-you-from-a-job-business-to-a-bona-fide-business/.

Business Insanity Talk Radio: http://www.blogtalkradio.com/bjmoltz/2011/02/21/110-business-strategist-carol-roth

Toilet Paper Entrepreneur with Mike Michalowicz: http://www.toiletpaperentrepreneur.com/managing-focus/interview-with-author-carol-roth

Business Pundit: http://www.businesspundit.com/6-steps-to-take-before-starting-a-business/

Think Primed: http://home.thinkprimed.com/archives/1537

My Venture Pad: http://myventurepad.com/andrewmarshall/65188/entrepreneur-equation-carol-roth

Making Meditation Your Day Job: http://lenski.com/makingmediationyourdayjob/entrepreneur-equation/

Red Head Writing: http://www.redheadwriting.com/are-you-really-an-entrepreneur

Predictable Success: http://predictablesuccess.com/blog/the-entrepreneur-equation/

Extraordinary Mommy: http://www.extraordinarymommy.com/can-we-talk/the-entrepreneur-equation-by-carol-roth-a-pre-launch/

BenSpark.com: http://www.benspark.com/advice-for-all-entrepreneurs.html

Promo with Purpose Today: http://pwptoday.com/?p=2051

Reve news: http://www.revenews.com/angeldjambazov/here-we-go-carol-roths-equation-helps-calculate-your-business-trajectory/

Crave: http://thecravecompany.com/blog/2011/02/15/the-entrepreneur-equation-carol-roths/

Creating Devoted Customers with Imaginative Service: http://taketheirbreathaway.typepad.com/creating_devoted_customer/2011/02/check-out-carol-roths-great-new-book.html

Water Cooler Wisdom: http://alexandralevit.typepad.com/wcw/2011/02/should-you-start-a-business.html

Joy of Marketing: http://www.thejoyofmarketing.com/blog/yourownboss

Ramblings from a Glass Half Full: http://www.terrystarbucker.com/2011/02/16/if-the-entrepreneurial-shoe-fits-that-doesnt-mean-you-should-wear-it/

Synergetic: http://synergetic-solutions.com/the-entrepreneur-equation-do-you-strap-on-those-shoes-or-not/

The New Small Blog: http://www.thenewsmall.com/management/can-and-should/

The Literary World: http://jimagnew.net/daily_picks.htm

Dad of Divas: http://dadofdivas.com/guest-post-2/7-ways-to-mentor-a-future-businesswoman

Modern Mom: http://www.modernmom.com/article/7-ways-to-mentor-a-future-businesswoman

Sassy CEO: http://sassyceo.com/

Spartans Helping Spartans:  http://spartanshelpingspartans.com/2011/03/11/so-you-think-you-want-to-be-an-entrepreneur/

Small Business Survival:  http://www.smallbizsurvival.com/2011/03/new-small-and-entrepreneurial-equation.html

Biz Gorillas: http://bizgorillas.com/2011/02/is-entrepreneurship-right-for-you/

http://www.allbusiness.com/labor-employment/human-resources-personnel-management/15480236-1.html

Businessweek  http://www.businessweek.com/managing/content/feb2010/ca2010024_614355.htm

Innovation America: http://www.innovationamerica.us/index.php/innovation-daily/11416-ten-steps-to-screen-your-fit-for-entrepreneurship

Reporter Gary: http://reportergary.com/2011/03/first-impressions-critical-in-job-searches/

Think Like a Blackbelt Radio http://bit.ly/e3p3VV

Young Upstarts http://www.youngupstarts.com/2011/03/08/6-steps-to-take-before-starting-a-business/comment-page-1/

Examiner: http://www.examiner.com/workplace-in-minneapolis/business-essentials-8-ways-to-make-a-great-first-impression

Classes & Careershttp://www.classesandcareers.com/education/2011/03/09/eight-ways-to-make-a-great-first-impression/

Small Biz Lady:  succeedasyourownboss.com/…/the-difference-between-a-jobbi…

Video reviews of The Entrepreneur Equation were featured on

Phil Simon: http://ht.ly/3VDM5

The Idea Vortex: http://ideavortex.com/review-entrepreneur-equation/

Barry J. Moltz: http://barrymoltz.com/books/the-one-question-to-ask-before-you-start

Spin Sucks: http://www.spinsucks.com/entrepreneur/the-entrepreneur-equation-a-review-of-carol-roths-book/

Alexis Neely: http://www.alexismartinneely.com/the-entrepreneur-equation/

Carol Roth, author of The Entrepreneur Equation, appeared on MSNBC’s “Your Business” on Feb. 13, 2011 on Your Business Answers: http://www.openforum.com/idea-hub/topics/managing/video/business-answers-getting-clients-to-pay-lessons-learned.

Execumama: http://www.execumama.com/2011/03/07/how-to-help-your-business-make-more-money-a-meet-the-resource-call-with-carol-roth/

Crazed Mind http://theysayimnuts.blogspot.com/2011/02/move-over-barbie-giveaway.html

Happenings, advice and technology thoughts: http://www.shashi.name/2011/02/swamis-weekly-book-list-carol-j-roths.html


Carol Roth, author of The Entrepreneur Equation, spoke at Social Media Camp, a conference open to the public to discuss marketing and communications in businesses of all sizes. The event was held in New York on Feb. 9, 2011, and Roth discussed small business and social media.

An article by Roth, “Customer Loyalty 3.0 is the future of customer engagement,” ran on Chicago Business’s blog, Enterprise City, on Feb. 9, 2011. Read the post here: http://www.chicagobusiness.com/section/blogs?blogID=enterprise-city&plckController=Blog&plckBlogPage=BlogViewPost&uid=16ea2629-7e90-46f0-a706-dd6152764513&plckPostId=Blog%3a16ea2629-7e90-46f0-a706-dd6152764513Post%3a616f9d33-5533-4014-8408-7b0ffe7bd73d&plckScript=blogScript&plckElementId=blogDest#axzz1DfhMLv2M.

Roth and The Entrepreneur Equation were featured on “On a Roll with Mike Michalowicz.” Watch the video here: http://www.vimeo.com/19761934.


The Entrepreneur Equation was reviewed by Phil Gerbyshak, author, speaker and social media expert, on Feb. 9, 2011. Read the review here: http://www.philgerbyshak.com/thinking-of-being-an-entrepreneur/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+makeitgreat+%28Make+It+Great+with+Phil+Gerbyshak%29.

Roth was mentioned on IFVNews.com on Feb. 11, 2011 for moderating BRIGHTnight, a panel highlighting female entrepreneurship. Read the post here: http://www.ifvnews.com/blogs/female-entrepreneurship-shines-brightnight-panel-discussion-moderator-carol-roth and watch the video here: http://ifvnews.com/video/brightnight-highlights-female-entrepreneurship-panel-discussion-moderator-carol-roth.

Roth was also featured on IFVNews.com’s “Entrepreneurial Wisdom Wednesday” on Feb. 9, 2011. Read the post here: http://www.ifvnews.com/blogs/ifv-vox-entrepreneurial-words-wisdom-carol-roth-carolroth-dot-com-founder-and-the-entrepreneur-equation-author.

An interview with Roth was also featured on the Personal Branding Blog. Read the interview here: http://www.personalbrandingblog.com/personal-branding-interview-carol-roth/.


The Entrepreneur Equation was recently reviewed by Rieva Lesonsky on SmallBizDaily.com. Read the review here: http://smallbizdaily.com/2011/02/15/4403/.


The Entrepreneur Equation will be reviewed by Jim Pawlak “Biz Books” on Feb. 20, 2011.

Carol Roth’s Television / Media Reel:

MSNBC Your Business Business PR for a Business Launch

Fox Business The Willis Report

MSNBC Your Business Elevator Pitch- Drinkmarx

Fox & Friends Fox News Channel

WGN TV Chicago

MSNBC Your Business Business Q&A Business Plans

MSNBC Your Business Business Q&A Referrals

Pittsburgh Business Radio (WMNY Women Mean Business & the American Entrepreneur):

The realities, risks and rewards of business ownership
Discussion of challenges and opportunities for women in business
Stages of the business cycle
Business plans

Selling your business / exit strategies / M&A
Carol interviews Suzanne on her new book
Carol and Suzanne discuss co-hosting guest on the difference between women-owned & men-owned business
Carol and Suzanne co-host and discuss women’s success in business

Other Radio:

WVON-AM 1690 Chicago, IL
WNTN-AM 1550 Boston, MA

WLPR-FM 89.1 Lowell, IN
CKTB-AM 610 Ontario Canada
CIXX-FM 106.9 Ontario Canada
KKHT- FM 100.7 Houston, TX
KBZZ-AM 1270 Reno, NV
WNAV-AM 1430 Baltimore, MD
KWAM-AM 990 Memphis, TN
WACK-AM 1420 Rochester, NY
WELW-AM 1330 Willoughby, OH

WSRT-FM 106.7 Traverse City, MI
KVFD-AM 1400 Ft. Dodge, IA
KFKA-AM 1310 Ft. Collins CO
WOCA-AM 1370 Gainesville/Ocala FL
KAHI-AM 950 Sacramento, CA
TalkStar Radio Network (syndicated 163 countries)
Lifestyle Talk Radio Network (nationally syndicated)
This week in America (syndicated)
KCBR-AM1040 Colorado Springs, CO

KATQ-AM 1070 Plentywood, MT
WOCM-FM 98.1 Ocean City MD
CFRB-AM 1010 Ontario Canada
WCZY-FM 104.3 Mt Pleasant, MI
WNJC-AM 1360 Washington Township, NJ
Inspire Me Today Radio
Blog Talk Radio with Jason Seiden
Business Insanity Radio with Barry Moltz

Select Print Articles, Quotes and Recent Guest Blogs:

The Business Ledger, Family Business Magazine, Associations Now Magazine, Investment Dealers’ Digest, ABC News

SmartBrief’s SmartBlog (and SmartBrief Newsletter, NAWBO Newsletter)
What My Gynecologist Can Teach Your Business About Social Media

Intuit’s Small Business United Blog
Can You Turn Your Hobby Into Your Business?

Crain’s Chicago Business- Enterprise City
6 Things to Do Today to Prep Your Biz for Sale

What’s Next, Gen Y?
The Entrepreneurial Mindset — Good and Bad Reasons to Start a Business

Unintentional Entrepreneur
Is Your Ego Too Involved in Your Business?

Liz Strauss’ Successful Blog
Have the BIG Idea for the Next Twitter? What’s that Worth?

Becky McCray’s Small Biz Survival
Why no screening process for entrepreneurship?

Potential Story Topics/Angles

Start-ups: How to evaluate if you should start a business; business plans; capital raising; milestones; strategy; hobbies vs. jobs. vs. business

Ongoing businesses: Business strategy; capital raising; customer service/loyalty; why women are less successful entrepreneurs than men; branding; key-man issues; licensing/partnership/joint ventures; challenges for small business

Sale/Exit of a business: How to prepare to sell your business; when to sell a business; succession planning; M&A process; do’s/don’ts of selling a business

Potential Interview Questions

  • What’s the Spinach In Your Teeth philosophy?
  • Can anybody be an entrepreneur?
  • Does everyone have what it takes to start a business?
  • What’s the most important question an aspiring entrepreneur can ask him or herself?
  • What should someone who is thinking about leaving a job to start a business ask himself?
  • What are the biggest myths about business ownership / entrepreneurship?
  • Is it a good time to start a business (given the current economy?)
  • Why do so many businesses fail?
  • What’s the value of a business idea/How much are business ideas worth?
  • What’s the difference between a jobbie, a job and a business?
  • How can you “stack the odds” to make your chances of succeeding in a new business greater?
  • Why do women-owned businesses have less success than businesses owned by men?
  • What can women do to improve their success in business?
  • What are the biggest mistakes entrepreneurs make in writing business plans?
  • What are the biggest capital raising mistakes that entrepreneurs make?
  • How do you prepare your business for a sale?
  • What is FIRED-UP?
  • What’s the Entrepreneur Equation?