The Entreprenuer Equation By Carol Roth
Carol Roth


If you are starting a new business, or overwhelmed and overworked by your existing business, start with your own Entrepreneur Equation
From Wall Street to Main Street, entrepreneurship is being heralded as the growth engine that will save our economy. Business Strategist Carol Roth believes that indeed small business has the potential to create growth in jobs and GDP, but only if those small businesses succeed.

Although many tout that there’s never been a better time in history to be an entrepreneur and launch a business, that conventional wisdom only holds true if entrepreneurship is right for you, plus if it’s the right time for you and the right opportunity for you. Now it’s time to take off the rose-colored glasses and do the necessary preparation before you invest your precious time, money, and energy in launching a business- or even tweak your existing business model- so that you can have the best chances for success.

In The Entrepreneur Equation, Carol Roth helps you learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever. Carol helps you understand what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circum¬stances. As a result, you’ll be able to do the math before you set down the entrepreneurial path so that you not only answer “Could I be an entrepreneur?” but also “Should I be an entrepreneur?”

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:

  • Learn what it takes to be a successful entrepreneur in today’s competitive environment
  • Save money, time, and effort by avoiding business ownership when the time isn’t right for you
  • Identify and evaluate the risks and rewards of a new business—or even reconsider a current business—based on your goals and circumstances.
  • Evaluate whether your dreams are best served by a hobby, job, or business
  • Gain the tools that you need to maximize your business success

Have you done your homework?

Click Here to Order The Entrepreneur Equation Now!

ADVANCE PRAISE FOR THE ENTREPRENEUR EQUATION (With Foreword by New York Times Bestselling Author Michael Port)

“The Entrepreneur Equation is the reality check you need, plus the entrepreneur success toolkit you want—a must read!

In an era where ideas are heralded as the be-all, end-all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses.”

CAMERON HEROLD, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com

“Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.”

LORAL LANGEMEIER, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker three-book series and Put More Cash in Your Pocket

“I get asked the question ‘Should I start my own business?’ all the time, and I’ve never known what to say—until now: ‘Read Carol Roth’s book.’ It’s a no-brainer, ‘mustread’ for anyone who is even vaguely thinking of starting their own business. . . . In a sea of feel-good, ‘yes-you-can’ books that lure people into mindlessly wasting their limited time and resources on business ideas that don’t stand up, The Entrepreneur Equation stands alone as a masterful, compelling reality check that every would-be entrepreneur disregards at their peril.”

LES MCKEOWN, Author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success

“In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees). In this book you’ll ask yourself the most relevant question of all, ‘Is this for me?’ Reading this book is a critical step for anyone considering starting a business or re-evaluating their current business.”

MARTIN CHIMES, Serial entrepreneur, former CEO of Corporate Express Australia and chairman of Unistraw International LTD

“Since I don’t believe in traditional book endorsements, here’s my ‘un-endorsement’: If you are sick of the B.S.-filled, fluffy, feel-good books that promise ten steps to success (but never deliver), you will find real value in The Entrepreneur Equation.  Frank, refreshing, and credible, this book shows that entrepreneurship is not a onesize- fits-all journey and gives you real, practical information to help you succeed.”

SCOTT STRATTEN, President of Un-Marketing and author of UnMarketing: Stop Marketing. Start Engaging

“Carol delivers the reality check that today’s entrepreneur needs to succeed.”

JJ RAMBERG, Host of MSNBC’s Your Business and CEO of Goodsearch.com

“Finally! Someone asks the million-dollar question—and then answers it. It isn’t about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book. Carol has been on all sides of entrepreneurship and objectively dishes out the cold hard truth—but in a way that leaves you feeling confident and empowered! A must-read for all would-be and all could-be entrepreneurs.”

SHAMA KABANI, Author of the bestselling The Zen of Social Media Marketing and president of the Marketing Zen Group

“Why do so many entrepreneurs fail? Because they receive bad or incomplete (read: typical) advice on how to start and grow a business. Instead of risking your savings or your sanity, invest in The Entrepreneur Equation so you understand what it truly takes to thrive as a business owner both now and in the future.”

ELIZABETH MARSHALL, Co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite and founder, AuthorTeleseminars.com

“The Entrepreneur Equation is a best friend’s advice, risk management handbook and an entrepreneur’s pre-qualification checklist all rolled into one. It’s communicated in a heartfelt anecdotal style by someone who has been ‘in the trenches’ and who truly cares about the people who aspire to be entrepreneurs. In typical fashion, Carol tells you what you need to know, then challenges you to take a hard look in the mirror before you make any decisions.”

PAUL NIZZERE, former CEO and co-founder of Pelstar (Pelouze Division sold to Newell Rubbermaid) and president of Windsor Park, LLC

“I wish I’d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. Carol Roth tackles the question, ‘Even though I can be an entrepreneur, should I, now or ever?’ with irreverence and a much needed dose of reality. If you’re thinking about starting a business, already running a business that is not profitable, or you haven’t been able to take your business to the next level, this book is for you.”

GINI DIETRICH, CEO of Arment Dietrich, Inc. and author, Spin Sucks

“As an entrepreneur who’s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path as you ask yourself if you should be an entrepreneur and then do a true self evaluation of your potential for success.”

PERCY NEWSUM, President, Integrity Toys

“Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream.”

ADAM KAPLAN, Chief Portfolio Officer, Banyan Mezzanine

“Having run a publicly traded company myself, I know that taking the time to create a strategy for success is critical. By reading The Entrepreneur Equation, you’ll not only think differently about what entrepreneurship means for you but also create an opportunity to get the best, most successful return on your investment. This book is a must-read for every would-be entrepreneur.”

HARRY SCHULMAN, Past CEO of Applica, non-executive chairman of New Vitality and director of Amoena, Hancock Fabrics, and Backyard Leisure

“Whether you are starting a business or even re-evaluating your current business, The Entrepreneur Equation is the best investment that you can make. Having worked closely with Carol, the book perfectly mirrors her no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.”

LAURA PROVENZALE, Head of Consumer & Retail Investment Banking Group, Raymond James

“Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today. Before you start or move forward with your business, read this book.”

LIZ STRAUSS, Business Strategist and online “real-ebrity,” LizStrauss.com and Successful-Blog.com

“Having built three businesses and advised countless entrepreneurs, I know for a fact that yesterday’s advice won’t help you grow a business in today’s rapidlychanging economy. If you want to succeed now and in the future, invest in the The Entrepreneur Equation.”

BARRY MOLTZ, Serial entrepreneur, speaker and author of Bounce